In 1974 I joined Twin Laboratories, Inc. and served as Vice President, product development and marketing. For 27 years I was primarily the visionary of the company and responsible for developing new products for TwinLab, one of the nation’s largest dietary supplement makers of vitamins, minerals, herbs and sport nutrition products. I also ran the publishing arm of TwinLab. I was president of Advanced Research Press (ARP), the publisher of Muscular Development magazine and health and fitness-related books and newsletters.
A cornerstone of the company’s success was its strong name brand recognition, premium quality standards and its ability to rapidly utilize recent scientific and medical findings in its new product development efforts. I always prided myself on developing new and innovative products— in blazing new trails and setting the standards for others to follow. Over a 27-year period, I helped the company introduce a long and impressive list of nutritional breakthroughs! The list is a mile long.
We were the first to come out with creatine (as Creatine Fuel in 1992), whey protein, whey protein hydrolysates, ephedra/caffeine combinations (the best fat-burning stack), bitter orange extract (standardized for p-synephrine), pure amino acids such as L-arginine, L-ornithine, L-glutamine, L-carnitine, L-Leucine and branched chain amino acids, Ketoisocaproate (KIC), L-tyrosine, L-phenylalanine, Taurine, L-ornithine alpha ketoglutarate, L-arginine, alpha ketoglutarate, Lysine, Tryptophan, L-Cysteine, N-Acetyl-Cysteine (NAC), glutathione, high-potency omega-3 fish oils, coenzyme Q-10, Lutein, Lycopene, chondroitin sulphate/Glucosamine, red wine and tea polyphenols, 95% pure resveratrol, Turmeric (standardized for 95% Curcumin) … and the list goes on and on!
The industry knows, but many consumers may not know, that many of the supplements they’re taking today were first brought to the market by TwinLab and were designed by me. In 2001, I acquired ARP from TwinLab. I resigned as TwinLab’s executive Vice President and head of product development in order to concentrate on ARP, which is now called Advanced Research Media (ARM), which publishes Muscular Development magazine and FitnessRx for Women and FitnessRx for Men. ARM reflects more who we are today, a multimedia publishing company. Keeping up with technology, ARM has evolved into far more than a print magazine company, when the digital revolution took off.
With that said, I’m pleased and excited to announce that after 13 years I’m getting back in the formulation and development of dietary supplements! I have formed a new cutting-edge supplement company called Advanced Molecular Labs (AML).
After 27 years at TwinLab, I still have the keen passion and interest to develop and bring to market the most unique scientifically formulated nutraceuticals and dietary supplements that enhance optimum health and human performance. For over 40 years, I have followed the latest findings regarding nutrition, supplementation and athletic performance.
I believe we have just touched the surface. Through AML, I am committed to working with the best researchers, scientists, physiologists, molecular biologists, biochemists, pharmacists and physicians to produce the very best health, nutritional and performance products possible based on the latest cutting-edge research. AML will set a new standard for performance nutrition.
AML, through my leadership and 27 years of product development experience, will have the resources and resource fullness to stay on the cutting-edge of product development to pioneer new nutritional and performance breakthroughs and help maintain if not improve the quality of life.
I am committed to discovering the truth about which dietary supplements work and which ones don’t. AML will donate a percentage of its company profits to university studies at prestigious institutions to further the science of performance nutrition and wellness. AML’s partnership with the scientific community will show our corporate commitment and provide the consumer with credible, new information on safe, legal, scientifically designed performance products.
CEO of Advanced Molecular Labs